Visit Devon appoints new agency to promote Devon as the premier visitor destination in the UK

Release Date: 01/04/2010

Visit Devon has appointed new Dorset based agency A Head for PR Ltd to promote the county as the premier visitor destination in the UK.

Visit Devon is the destination management organisation responsible for promoting Devon and comprises nine member organisations including the six Area Tourism Partnerships. The organisation acts as a voice for tourism in Devon and aims to increase the number of visitors to Devon by promoting the county as a year round quality visitor destination for business or leisure.

Rosie Bates, General Manager Visit Devon, said, “Devon needed to ensure that we chose an agency that would be able to communicate the Devon charisma across the complete range of media channels. In a competitive pitch, A Head for PR came up with some really creative ideas and we are confident that their originality and enthusiasm, combined with their experience and creativity, will deliver what we want for Visit Devon.”

Based in Sherborne, A Head for PR was set up by Jane Adkins in June 2009. Jane comments, “I am delighted that Visit Devon has chosen to work with us. I will be working with independent PR consultant Gail Livingstone who is also based in the South West. Together we have a wealth of experience, having previously worked on other tourism accounts including Visit Cornwall, Isle of Wight Tourism, and the Gardens of Cornwall.”

A Head for PR provides public and media relations, videography, journalism and corporate communications, working alongside other specialist service providers when required. The independent PR company uses a combination of these disciplines to provide clients with targeted, results driven, public relations and media relations services. Other clients include national children’s charity Brainwave, international yachting specialists Camper & Nicholsons Marinas and Royale Oceanic plus a number of South West based SMEs.

Notes to Editors

For more information about Visit Devon, contact Rosie Bates, General Manager, T/: 01392 332828 or E/: rosie.bates@devon.gov.uk or go to www.visitdevon.co.uk

For further information please contact:

Jane Adkins T/: 01935 813114

M/: 07960 698089

E/: jane@aheadforpr.co.uk

Gail Livingstone T/: 01823 252415

M/:07767 055595

E/: gail@aheadforpr.co.uk

About Visit Devon

Visit Devon is the destination management organisation responsible for promoting Devon to the world. The organisation acts as a voice for tourism in Devon and its aim is simple - to increase the number of visitors to Devon by promoting the county as a year-round destination for business or leisure. The organisation brings together, adds value to and enhances the work and activities undertaken by the six Area Tourism Partnerships across the county. Visit Devon is committed to growing the tourism sector sustainably, increasing the skills within the industry, and raising the quality of the visitor experience.

Visit Devon is a public-private partnership limited by guarantee. The not for profit company comprises of nine member organizations including the six Area Tourism Partnerships (Exeter and Essential Devon, Visit Plymouth, North Devon+, The Dartmoor Partnership, The English Riviera Tourist Board, and Visit South Devon) Devon County Council, The Devon Association of Tourist Attractions (Data), and Devon Farms.

Visit Devon is the trading name of Destination Devon Ltd.