About us

A Head for PR is based in the South West with home-based offices that allow us to keep overheads low so that we can offer a professional service at competitive fees.

Working with other media and marketing specialists when required, A Head for PR provides public and media relations, journalism, marketing, corporate communications, market research and videography.

We use a combination of these disciplines to provide clients with targeted, results driven, public relations and media relations services.

Jane Adkins

Managing Director Jane Adkins has over 25 years of experience working in PR and Journalism and has long-established relationships with both the UK and international media. Starting her career at the celebrated Department of Journalism at City University, Jane went on to become Editor of several prestigious London based trade and technical magazines before turning to a career in PR and Press Relations with blue-chip companies including printer and computer company Epson (UK) Ltd and John Laing Construction.

In 1997 Jane joined a Somerset based PR agency and spent several years working across a broad range of sectors including travel and tourism, lifestyle, marine and charity and delivering successful business to business and business to consumer campaigns.

With the onset of the 2009 recession Jane recognised that there was a market for a PR service that was professional and effective and could be delivered without the high overheads of larger or City based agencies. Jane created A Head for PR Ltd in 2009 using her wealth of PR experience and a very valuable media contacts database together with a flexible team of PR specialists to deliver campaigns at an international, national and local level. In the last 18 months Jane has developed the social media and videography division of the company so that clients can receive a complete communications package that will reach out to the largest targeted audience.

Gail Livingstone

Gail Livingstone who heads up the Taunton office is an Associate Director of A Head for PR and a former BBC broadcast journalist. She is also an experienced PR professional who has extensive knowledge of both the broadcast media and consumer and national lifestyle press.

Her journalism background means she has a real eye for a story and understands what a newsworthy pitch is all about.

Highly experienced in the lifestyle consumer, travel, food and drink sectors, she has built an extensive network of contacts and Gail has delivered consistent and effective PR campaigns for clients in the national press and broadcast media.

From BBC TV Countryfile and the Good Food Channel to Good Housekeeping, and Country Life to the Times and the Guardian, Gail has ensured clients have appeared in their target press which has led to increased sales and further brand awareness and recognition.

Rhiannon Adkins

Rhiannon started her career in PR at A Head for PR and has spent a year supporting on PR administration and keeping our website updated. She has also established the fast developing videography service, A Head for PR Productions, which we offer to SMEs wanting a short three minute video that showcases their particular service and business offering.

With social media continuing to grow in strength as an efficient and effective PR tool, Rhiannon can help you put together and roll out a comprehensive social media strategy for your organisation using social media channels including YouTube, Twitter and FaceBook.

Cathy Baker

Cathy is widely practiced in designing, developing and implementing proactive insight-led PR strategies designed to heighten brand awareness and deliver behavioural change or organisational objectives.

Having spent eight years working at full service London PR agencies, including Band & Brown Communications and Mi liberty Ltd, Cathy went freelance in mid 2010. She has wide ranging experience of successfully running both B2B and B2C campaigns for multinational blue-chip companies such as Cisco and Sony Ericsson - as well as delivering media relations programmes for government bodies such as Edge and the Learning and Skills Council.

Cathy also has extensive experience of launching start up companies into Europe, including working with VC firms to implement communications campaigns to best publicise the new ventures or products into which they invest.She has delivered digital PR and social media programmes for a variety of clients, including global campaigns for Sony Ericsson and MTV Europe.

Key skills: digital and social media campaigns; campaign planning; client relations; corporate communications; media & stakeholder relations; crisis communications & issues management; and pan-regional programme management.

Penny Bool

Following a career in PR and marketing communications that took her to London, Brussels, Geneva and New York, Penny Bool returned to her native Somerset in November 1994.

Penny's last position in London was managing The Champagne Bureau on behalf of the Governing Body of France's Champagne region - an experience that confirmed her personal interest in wines, which is still an important part of her private and professional life.

Through the years, Penny's clients have been extremely varied, with several based in New York. Recently, they have been mainly in the beauty, health, medical, charity and optical fields – plus, for the past nine years, The David Hall performing arts centre in South Petherton, Somerset.

Penny has also handled writing commissions from publications as varied as Retail Week, The Somerset Magazine, Professional Beauty and the European house magazine for Iomega (the computer software company) - all of which is testament to Penny's ability to handle a wide range of businesses and topics.