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About us

A Head for PR is based in the South West with home-based offices that allow us to keep overheads low so that we can offer a professional service at competitive fees.

Working with other media and marketing specialists when required, A Head for PR provides public and media relations, journalism, marketing, corporate communications, market research and videography.

We use a combination of these disciplines to provide clients with targeted, results driven, public relations and media relations services.

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Team Biographies

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Jane Adkins

Managing Director Jane Adkins has over 25 years of experience working in PR and Journalism and has long-established relationships with both the UK and international media. Starting her career at the celebrated Department of Journalism at City University, Jane went on to become Editor of several prestigious London based trade and technical magazines before turning to a career in PR and Press Relations with blue-chip companies including printer and computer company Epson (UK) Ltd and John Laing Construction.

In 1997 Jane joined a Somerset based PR agency and spent several years working across a broad range of sectors including travel and tourism, lifestyle, marine and charity and delivering successful business to business and business to consumer campaigns.

With the onset of the 2009 recession Jane recognised that there was a market for a PR service that was professional and effective and could be delivered without the high overheads of larger or City based agencies. Jane created A Head for PR Ltd in 2009 using her wealth of PR experience and a very valuable media contacts database together with a flexible team of PR specialists to deliver campaigns at an international, national and local level. In the last 18 months Jane has developed the social media and videography division of the company so that clients can receive a complete communications package that will reach out to the largest targeted audience.



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Kevin Maxwell

A PR professional and journalist with 20 years’ experience, Kevin has across the board skills in researching, managing and launching bespoke campaigns, with his primary focus on business-to-business and finance across all media. He has an insider’s knowledge of how the media works, the sorts of stories journalists are looking for, and how to pitch them. Kevin started out as a journalist and producer in the UK and in Australia primarily covering business and finance, working quality media outlets including the BBC, Bloomberg Television, Associated Press, News Ltd, the Australian Broadcasting Corporation and Sky News. Kevin’s senior management experience has equipped him in making key editorial decisions on central issues such as story angles and components as well as the all-important allocation of resources.


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Gail Livingstone

Gail Livingstone who heads up the Taunton office is a former BBC broadcast journalist. She is also an experienced PR professional who has extensive knowledge of both the broadcast media and consumer and national lifestyle press.

Her journalism background means she has a real eye for a story and understands what a newsworthy pitch is all about.

Highly experienced in the lifestyle consumer, travel, food and drink sectors, she has built an extensive network of contacts and Gail has delivered consistent and effective PR campaigns for clients in the national press and broadcast media.

From BBC TV Countryfile and the Good Food Channel to Good Housekeeping, and Country Life to the Times and the Guardian, Gail has ensured clients have appeared in their target press which has led to increased sales and further brand awareness and recognition.


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Rhiannon Adkins

Rhiannon started her career in PR at A Head for PR and has spent a year supporting on PR administration and keeping our website updated. She has also established the fast developing videography service, A Head for PR Productions, which we offer to SMEs wanting a short three minute video that showcases their particular service and business offering.

With social media continuing to grow in strength as an efficient and effective PR tool, Rhiannon can help you put together and roll out a comprehensive social media strategy for your organisation using social media channels including YouTube, Twitter and FaceBook.


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Cathy Baker

Cathy is widely practiced in designing, developing and implementing proactive insight-led PR strategies designed to heighten brand awareness and deliver behavioural change or organisational objectives.

Having spent eight years working at full service London PR agencies, including Band & Brown Communications and Mi liberty Ltd, Cathy went freelance in mid 2010. She has wide ranging experience of successfully running both B2B and B2C campaigns for multinational blue-chip companies such as Cisco and Sony Ericsson - as well as delivering media relations programmes for government bodies such as Edge and the Learning and Skills Council.

Cathy also has extensive experience of launching start up companies into Europe, including working with VC firms to implement communications campaigns to best publicise the new ventures or products into which they invest.She has delivered digital PR and social media programmes for a variety of clients, including global campaigns for Sony Ericsson and MTV Europe.

Key skills: digital and social media campaigns; campaign planning; client relations; corporate communications; media & stakeholder relations; crisis communications & issues management; and pan-regional programme management.


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Chrissie Williams

Chrissie has 20+ years of PR experience gained working in large international and smaller niche consultancies, and has held press and communications positions in-house. Consultancy positions have included Director of Saatchi owned The Rowland Company and six years as a Director at BMA Communications. For the last 10 years Chrissie has been working as a freelance PR consultant, working for a number of national and SW based PR agencies.

Her experience spans many market sectors including tourism, outdoor adventure, retail, health & beauty, inward investment, food, drink and parenting. Chrissie combines a wealth of big brand experience for the likes of Tesco, L’Oreal, Procter & Gamble, IBM, Glenfiddich, Nokia, BAA, with an understanding of developing and implementing campaigns for smaller less well known brands, such as Neal’s Yard Remedies, Halos N Horns, Organix and Lyme Regis Development Trust and the Jurassic Coast Studies Centre.

Chrissie’s strengths lie in her solutions driven approach. She has great organisational skills, attention to detail, tenacity and an ability to overcome challenges and see opportunities.

She drives campaigns forward and loves a hands-on approach. Chrissie understands what the media want and what makes a story, evident in the phenomenal level and depth of media coverage she receives for clients.


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Penny Bool

Following a career in PR and marketing communications that took her to London, Brussels, Geneva and New York, Penny Bool returned to her native Somerset in November 1994.

Penny's last position in London was managing The Champagne Bureau on behalf of the Governing Body of France's Champagne region - an experience that confirmed her personal interest in wines, which is still an important part of her private and professional life.

Through the years, Penny's clients have been extremely varied, with several based in New York. Recently, they have been mainly in the beauty, health, medical, charity and optical fields – plus, for the past nine years, The David Hall performing arts centre in South Petherton, Somerset.

Penny has also handled writing commissions from publications as varied as Retail Week, The Somerset Magazine, Professional Beauty and the European house magazine for Iomega (the computer software company) - all of which is testament to Penny's ability to handle a wide range of businesses and topics.


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Bethany Ansell

Bethany Ansell is a Content Marketing, PR & Social Media Consultant who wrote her dissertation on political blogging and gained her first graduate PR job through Twitter. She has worked in the corporate & digital departments of a global communications consultancy based in London and written articles for various publications, blogs and news websites throughout her career.

When Bethany switched from agency to working in-house as a group marketing manager in the automotive sector, she discovered that managing social media presence is a full-time job that requires a long-term investment of constant effort. Most businesses do not have the time or the expertise to manage all their social media channels on their own, which is why Bethany feels passionately about helping businesses to realistically plan their social media efforts.

Bethany is known for her is cheerful disposition and positive outlook, and is always extremely enthusiastic in her work. She has a natural aptitude for PR, understands what influences conversations online and how to shape and amplify them. She is also extremely quick at grasping the essentials of new businesses and industries.


"I have worked with Jane on a number of travel pieces that have featured in the Daily Star Sunday and have covered, east, north and mid-devon... And have always found her to be full of information, enthusiasm and good knowledge of the local areas. As a PR she is always willing to go the extra mile and her background in journalism means she understands exactly what's required."

Susan Hill, Features Editor, Daily Star Sunday
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