Violet’s Magic Laundry Powder is nominated for top national award

Release Date: 19/09/2011

Home Scent’s best selling eco friendly and hypo-allergenic laundry product, Violet’s Magic Laundry Powder is being nominated for a prestigious national award. www.homescents.co.uk

Violet’s Magic Laundry Powder is short-listed for the “ best baby friendly detergent and fabric conditioner “ in the Practical Parenting and Pregnancy Awards 2011/2012.

Violets Magic Laundry Powder is produced by an independent eco company Home Scents which is based in Northumberland and which is nominated for the award alongside five other leading national brands such as Asda, Milton and Fairy Bio.

Violet’s Magic Laundry Powder was launched last year to offer an effective and natural alternative to washing powders and detergents which contain optical brighteners and other synthetic chemicals such as enzymes and phosphates. It contains a unique blend of plant and mineral ingredients which are kind to babies sensitive skin and suitable for children and adults who suffer allergic reactions.

The founder of Home Scents and Baby Scents, Judith Mathias says that she is thrilled that Violet’s Magic Laundry Powder is being nominated for the award: “We are delighted to be recognised for the award alongside leading national brands which is a fantastic achievement for a small independent company like Home Scents. Violet’s Magic Laundry Powder is our best selling product and it has produced an amazing response from our customers who appreciate the dedication and care that we put in to developing our products at our workshop near Hexham in Northumberland.”

Demand for Violet’s Magic Laundry Powder has been so great that Home Scents has now developed three further laundry products, Violet’s Magic Laundry Liquid, Softener, and Stain Remover.

Violet’s Magic Laundry Powder has received glowing testimonials from grateful customers such as Julianne Fitzpatrick : “My health visitor told me about your soap powder Violet’s Magic Laundry Powder'... I was expecting it not to make much of a difference but at least hoping it would help with my skin problems. Now one month on - I have no dry skin rashes .. . My doctor and health visitor were so happy with this and they now have a printer notice advertising your Laundry Powder with two pictures of my skin (a before and after) in the mum’s club . ,..thank you, my skin says thank you too.”

Judith has named the laundry powders in tribute to her late mother Violet who was a natural home-maker and an inspiration to her.

Violet’s Magic Laundry Range is guaranteed free from synthetics and it does not contain: optical brighteners, enzymes, phosphates, petrochemicals or artificial fragrances. The range does contain: Northumberland Water, natural soap, sodium sesquicarbonate, washing soda, earth-friendly bleach, natural zeolite, food grade xanthum gum and pure essential oils.

Notes to Editors

Home Scents also offer a range of cleaners scented with 100% pure essential oils, from room sprays and hand washes through to kitchen cleaners, laundry enhancers and furniture polishes.

For more information visit www.homescents.co.uk or www.babyscents.co.uk. Tel 01434 607722 or email sales@homescents.co.uk.

If you require images of the products featured in this press release please contact Gail Livingstone, A Head for PR: Tel 01823 252415 or mobile 0776 055595 E/: gail@aheadforpr.co.uk