Business to Consumer
In consumer campaigns public relations is an important part of the marketing mix, helping to educate customers on new products and services as well as establishing and maintaining a level of trust in a brand.
A public relations campaign aimed at the consumer or customer provides information for journalists, bloggers, broadcasters, business analysts, consumer groups and other commentators who influence your customers and prospects. By issuing press releases, feature articles and background material on your products and services, you provide the commentators with raw material and content that spreads the word and increases the reach of your marketing campaigns.
A Head for PR has experienced journalists who understand exactly what is required to make your story stand out and grab the journalist’s attention. We have worked with many brands and organisations – big and small - including destination marketing organisations like Visit Devon, Visit Cornwall, Isle of Wight Tourism and respected yacht and marine builders like Camper & Nicholsons plus a wide range of smaller businesses covering food and drink, tourism, lifestyle, charity, fashion and health and wellbeing.
We work with you to identify the right angles and stories that will set the journalists and bloggers buzzing!