Creating The Right Message
There is no point in creating a wonderful product or providing an excellent service if nobody gets to hear about it, but awareness is only part of the messaging challenge.
If the message isn’t targeted at the right people, then it will not be heard and money spent on messaging will have been totally wasted.
And how do you reach the right people? Working with you we will explore all the various media channels available so we can work out the best ones for your target audience. We know the right journalists, the most influential social media gurus and the best bloggers for your particular target audience.
We can help you develop a positioning strategy to decide who to target and how you want those people to feel about your brand as a result of receiving your messages. In other words when people see your brand, they need to understand how it relates to them.
Appearing in the right newspaper or magazine, being “favorited” or “liked” by the right Facebook or Twitter user and written about by an influential blogger means you are a great deal closer to helping that understanding become a reality. This is where the benefit of PR really puts you ahead of the media game.