A Head for PR runs bespoke PR workshops to give you the skills that you need to face the media with energy, enthusiasm and confidence.
The emphasis is on being proactive and news reactive helping you to understand the potential news value within your business or organisation. We will help you with “creating the news” – turning everyday activities into newsworthy stories, campaigns and copy.
We cover the whole process of proactivity, from highlighting the idea, writing the press release, identifying the right publication or channel, making the follow up call to the journalist, to handling the press enquiry and interview. This course combines both theory and more hands-on, practical activities.