Public Relations Campaigns
Deciding what your message is and who you want to target are the starting points for any effective PR campaign. A Head for PR understands the media and what will grab its attention. We have worked in print and broadcast journalism and know how to create a workable PR strategy developing angles and news that the media will want to write about.
We know how to write punchy and newsworthy press releases that won’t have journalists reaching for the delete button. The press release is a still a good tool that will help you get a consistent message across to all your media channels. However “one size” will not fit all, and we tailor your releases to appeal to the media we want to target.
The growth of social media marches on and no business or organisation can afford to ignore it because it is not going to go away and is a very effective way of getting your message across directly to your target market. A Head for PR will devise an integrated social media campaign as part of your PR strategy. We will use Twitter, Facebook, LinkedIn and Online PR to ensure your presence is maximised.
TV and Radio
With the proliferation of so many digital TV and Radio stations it is important that this medium is built into the PR strategy where appropriate. We have great contacts in the broadcast world with ex broadcasters working on the A Head for PR team we know exactly what is required to put your message across on the radio or TV.
With over 25 years of combined experience in the media we have built up a huge database of media contacts and we also use a nationwide database that is updated on a daily basis and provides information on forthcoming trade and industry features keeping us a head of the game!
Sometimes it is not enough to tell someone about your service or organisation. They need to come and see for themselves so that they can fully appreciate how wonderful you are! We are experienced in arranging Press Trips for journalists, understanding their requirements and timescales and making sure that they produce great copy that will be all the more effective because they have visited your business.
Press launches and Product Reviews
If you have some great new products that you want to tell the world about, let A Head for PR plan your marketing and PR strategy. We can organise a press launch, perhaps tying in with a key trade or consumer exhibition or staging the launch in a venue that can be easily accessed by your key press. We can plan an event that will get you maximum exposure for your product and arrange product tests and reviews in your target media.
Creating and running Social Media accounts
We are great fans of social media and can help you set up and run your own accounts so that you can create ongoing dialogue with your clients and potential customers. We just love to Post, Instagram, Blog and Tweet, so if you don't have the time we can run your accounts for you, increasing your Followers on a monthly basis that will bring you new leads and help raise your profile either as part of an ongoing PR campaign or as a one off project.
Monitoring and Evaluation
Measuring Return on Investment (ROI) is a necessary part of every PR campaign and we use recognised industry tools to evaluate your PR campaign. We will work with you to discuss the best methods of evaluation for your needs as we take copyright issues very seriously.