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A Head For PR

Somerset Leisure

Somerset Leisure

Somerset Leisure is a non- profit making leisure trust which is the largest provider of leisure activities in Somerset. The leisure trust delivers a wide range of sports, leisure, learning, health and well being services across 13 leisure centres across the county which are located on shared school sites. It also provides an outdoor activities programme based at the world-renowned Hestercombe Gardens. It promotes health and well being to the local community. As a leading employer in the area the trust works with a strong partnership of education and training providers to deliver skills training for the sports and leisure industry.

Sector: Leisure

Case Study: Great Regional Publicity

Somerset Leisure Trust is a new independent community sport enterprise which is the largest provider of leisure facilities within Somerset and it manages 13 centres across the county.

AHFPR’s remit was to raise the profile of the trust as a new brand name within the regional media and the local community, and to establish it as a high quality provider of leisure services and skills training for the sport and leisure industry in the South West.

By drip- feeding regular press releases and human-interest stories to the regional press and broadcast media, AHFPR has achieved extensive coverage in local newspapers as well as with regular live interviews on BBC Somerset and the trust has also featured on regional TV BBC Points West.

Press Releases for Somerset Leisure

1610 heralds a new era in community sport for Somerset Leisure

Somerset Leisure Trust is making its mark with a major new re-brand, 1610 has been selected as the new name for the Leisure Trust which manages 13 leisure centres across Somerset. 1610 was chosen as the exciting new name as it represents the number of square miles in Somerset and while the trust is keen to establish a new, modern and vibrant brand for itself, it still wishes to retain links with its community roots in Somerset.

Release Date: 24th October 2011

[ read the full release ]

Why it's frighteningly good fun at October Half Term with Somerset Leisure

Ghastly games, creepy challenges and frighteningly good fun will keep Somerset children happy and entertained this October Half Term, thanks to a packed programme of activities organised by Somerset Leisure Trust.

Release Date: 11th October 2011

[ read the full release ]

Why Somerset is Strictly Zumba!

As the nation prepares for the hugely popular BBC series of Strictly Come Dancing to hit our TV screens…. Somerset has been going crazy for the latin-based dance phenomenon know as Zumba, according to Somerset Leisure Trust.

Release Date: 26th September 2011

[ read the full release ]

The work carried out is 'done when Gail says she's going to do it', and always carries the right content and tone to get the media interested. Gail has opened doors for us - getting us onto local radio slots, on TV and regularly in the press and towards the top of the Google search information files. Gail knows the way to make what we all see as an everyday piece of work into an interesting and stimulating and of use to media presenters. She talks staff through what they need to do, taking the fear out of giving an interview, even on TV. As an ex producer her insight and networking links have been invaluable. She's always been professional, with sound advice. Her work has given us excellent publicity at an affordable rate!

Margaret Luck
Workforce Development Manager for Somerset Leisure

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