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A Head For PR

Visit South Devon

Visit South Devon

Visit South Devon is the area tourism partnership responsible for promoting South Devon to national and regional audiences. The main aim of the company is to increase the number of visitors to South Devon for the benefit of the local tourism economy. Visit South Devon works with Visit Devon the Destination Management Organization for Devon.


Sector: Tourism

Case Study: Let's Get Cracking!

A Head for PR delivered AVEs (Advertising Value Equivalents) worth over half a million pounds during a one month period when we worked with Visit South Devon tourism partnership on the “Let’s Get Cracking” campaign to promote South Devon crab in the Summer of 2010. The campaign reached a national and regional audience of more than 10 million consumers.

Headed up by the Dartmouth based celeb chef Mitch Tonks, the campaign was given a prime time audience on British Television’s most watched factual TV programme, Countryfile with an audience of an estimated five million viewers. The Australian celeb Chef Bill Grainger also features South Devon crab as part of a documentary for the Good Food Channel.

The South Devon crab campaign was featured in the Sunday Times Style Magazine, BBC Good Food Magazine, Waitrose Weekend Magazine, Good Housekeeping and BBC Countryfile Magazine as well as in a wide range of travel and trade press.

It was also featured extensively in the regional press including the Western Morning News, Devon Life and both ITV West Country and BBC TV Spotlight. BBC Radio Devon also featured the story as well as attending the launch in Dartmouth in June.

As a result of the increased sales in South Devon crab locally and the media interest in the story, the Visit South Devon website experienced a thirty percent increase in web traffic during the campaign. The tourism partnership is now planning to make South Devon crab a permanent fixture of the tourism calendar in South Devon festival as a crab festival is being planned for 2011.

Press Releases for Visit South Devon

Win a Christmas Treat with a Tweet in Visit South Devon’s Christmas Countdown

South Devon is the place to spend Christmas this year especially if you are a social media fan where you can combine a fantastic festive break with a whole host of special Christmas goodies thanks to members of Visit South Devon. http://www.visitsouthdevon.co.uk/lots-to-do/christmas/christmas-countdown From 1 December until Christmas Eve, Visit South Devon is running a Countdown to Christmas promotion on its Twitter and Facebook pages. Friends and followers can win a tempting selection of exciting Christmas prizes and benefit from a wealth of discounts and offers including, up to 20% discount on selected holiday accommodation.

Release Date: 19th November 2012

[ read the full release ]

Visit South Devon Launch Region’s Official Visitor Blog

The official marketing organisation for South Devon has launched a brand new blog aimed at providing visitors with a real South Devon insight. From must see features and visitor accounts to special offers and competitions; the Visit South Devon blog is the perfect platform for engaging directly with potential visitors to the region.

Release Date: 1st October 2012

[ read the full release ]

Strike gold with a water sports adventure in 2012 when you Visit South Devon

Strike gold with a water sports adventure in 2012 when you Visit South Devon

Water sports fans who were inspired by the heroes of London 2012 will be able to follow their dreams in South Devon which is home to an amazing range of water sports and outstanding facilities.

Release Date: 6th September 2012

[ read the full release ]

A Head for PR’s involvement in Visit South Devon’s South Devon Crab Campaign has been invaluable, to think that in the last 6 months we have reached over 10 million people nationwide with PR coverage is a testament to the teams hard work and passion. Within weeks of developing this campaign we had coverage in national magazines, newspapers and most importantly, local and national TV coverage with the BBC, ITV and the Good Food Channel!

Sue Wiles
Marketing Manager

Clients Past & Present


918 Coffee Company

A World of Furniture

André Durand

Ashburton Cookery School

Atelier Cabinet Makers

Bournemouth Jazz Festival


Bransons Motorcycles

Camper and Nicholsons Marinas

Coast and Country Cottages

Corrymoor Socks

Countrymen UK

Cuddles Day Nursery

Dartington International Summer School

Dartmoor Tourism Partnership

Destination South West

Devon Food and Drink

Dorset Food and Drink


First Women

Free From Media Nourish Awards

Future Roots

Gitcombe House Holiday Cottages

Greenwood Grange


Heart of Devon

Henry Hunt

Home Scents

Ice Cool Box

Ice Maiden Cakes

Inspired 4 Life Coaching

Ivan Rendall & Co

Jo Bird

Jurassic Kites


La Vie Spa

M & J Bowers Ltd

Mellulah Yoga

Millbrook Cottages

Milton Abbey


Mobile Cocktail Bar Company

Mostly Media

Muffin Heaven

Mum's not the word

MWAH Bournemouth

New Farm Restaurant

North Devon +

Ocean Hotel & Spa

Party Packs



Remous Print


SCCI Energy

SCCI Group


Sherborne Literary Festival

Sidona Group

Somerset Leisure

South Somerset District Council

South West Coast Path

Southern First Aid Training

Stag's Head Inn


Symondsbury Kitchen

Taunton Means Business

The Bedford Hotel

The Conduit

The Cultural Experience

The Horn of Plenty

The Queens Arms

Toad Hall Cottages

Two Bridges Hotel

Unsuited and Unbooted

Visit Devon

Visit Exmoor

Visit South Devon

Warminster Town Council

West Country Windows

Westcountry Galleries

Whitefox Chartered Surveyors

Wildlife Photography

Winning Smiles

Yeovil Opportunity Group


Most Innovative Media Relations Company UK Gold Award for Travel & Tourism PR Tourism Excellence Awards Sponsor Dorset Tourism Awards 2018 Sponsor CIPR Member Member of The Federation of Small Businesses