Case Study: Targeting Media
A Head for PR works closely with Home Scents and Baby Scents to target the women’s lifestyle and consumer press obtaining coverage in national press such as the Daily Mail and the Sunday Telegraph as well as lifestyle magazines such as Beautiful Kitchens, Prima and Prima Baby and Essentials magazine.
The Daily Mail recommended Home Scents “ Bugs at Bay” anti- viral cleaning products as “one of the 12 best germ busters on the market”. The Sunday Telegraph endorsed, the Home Scents beeswax creamy furniture polish, “for making cleaning a pleasure”, awarding it five stars.
Following the coverage in the national press, a range of Home Scents products have been specially selected to be sold by the National Trust in its shops in Northumberland and across the UK.
A Head for PR also supported Home Scents and Baby Scents at the European Natural and Organics Show at Olympia, producing press packs and liaising with the trade and consumer press at the show.