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A Head For PR

Case Study: Great Regional Publicity

Somerset Leisure Trust is a new independent community sport enterprise which is the largest provider of leisure facilities within Somerset and it manages 13 centres across the county.

AHFPR’s remit was to raise the profile of the trust as a new brand name within the regional media and the local community, and to establish it as a high quality provider of leisure services and skills training for the sport and leisure industry in the South West.

By drip- feeding regular press releases and human-interest stories to the regional press and broadcast media, AHFPR has achieved extensive coverage in local newspapers as well as with regular live interviews on BBC Somerset and the trust has also featured on regional TV BBC Points West.


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